With a relocation to the consumer-centric Kenwood Collection, Tisdel Distributing (the Exclusive Sub-Zero and Wolf distributor) wanted to reimagine their customer experience. It is more than an appliance showroom – the product being sold is a lifestyle. Our concept of “Anchored Opulence” employed the depth and movement of luxurious materials to draw and direct users on a journey through the space. Ranging from traditional to modern, highly detailed kitchen vignettes appeal to a variety of tastes and allow users to envision themselves living an elevated life. Appliance displays are woven throughout the space, leading the customers along a curated path. A demonstration kitchen, bar, and training room offer educational and entertainment experiences, while an office suite provides support for the business side of the company.