After seven years of being in business, New Riff has been awarded many medals of recognition and sales have exceeded projections by several years. Their brand vision has also developed as a high-touch, experiential customer experience. Considering both factors, New Riff has expanded their distillery by adding 50% capacity in the production facility in a land-locked site. They also added a VIP room and renovated their original event facilities based on the emerging sophistication of the bourbon customer. As one of the early leaders in the craft bourbon industry boom, New Riff Distilling has been progressive in its vision while respecting the bourbon methods that are proven winners. They are a nimble distillery holding true to their name – a new riff on an old tradition.